BCG stands for Boston Consulting Group - this company created this chart for the first time. The other name is Ansoff Matrix. Preparing Data to BCG Matrix. First you need some data. You need market growth, market share for all of your products and relative market share. To get relative market share just divide market share of your product and. Die BCG Matrix wird verwendet, um sich einen Überblick über die Produkte eines Unternehmens zu verschaffen und Strategien für die Produkte abzuleiten. Dazu werden die Produkte in ein Koordinatensystem mit zwei Achsen eingeordnet. Die Position des Produkts im Koordinatensystem zeigt, ob ein Produkt viel Potenzial hat, also ein zukünftiger Star des Unternehmens ist, oder ob es ein Poor Dog.
View Amazon BCG matrix (1).docx from MGT 660 at Grand Canyon University. Relative Market Share Position High 1.0 Low 0.0 Industry Sales Growth Rate Question Marks Stars High 0.20 Onlin BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm's brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis. Growth-share matrix is a business tool, which uses relative market share and industry growth rate factors to evaluate the potential of business brand. axis and relative market share on the horizontal axis, a four-block matrix can be developed, as shown in Exhibit 12.1. Once the firm's business units are positioned on the BCG matrix, strategies are developed based on the units' relative positions. The four quadrants of the matrix, derived by categorizing the two variables into high and low areas, allow the units to be grouped. The portfolio matrix plots the different businesses on two axes: one that shows the attractiveness of the industry the business is into the strength of the business based on a chosen indicator such as relative market share (in case of the BCG matrix as shown above and Business Strengths in the nine-cell GE Matrix) To calculate the relative market share based on the BCG matrix, we need the market share and the largest competitor market share. Should I put our market share percentage (92%) as the largest competitor market share or shall I indicate the largest competitor's share (6%) as the largest, please help
BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm's brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis. Growth-share matrix is a business tool, which uses relative market share and industry growth rate factors t What I am struggeling with is the calculation of the Relative Market Share. Hi SQ, Thanks for posting this query here. i am looking for the same solution where i want to create a BCG matrix in power BI and calculate Relative Market Share. Please let me know if you got the solution to this problem. My query is a bit urgent, would really appreciate your response. Regards Message 4 of 4 1,187. Step 3: Calculate the relative market share. Market share is the percentage of the total market that is being catered to by your company, measured either in revenue terms or unit volume terms. We use Relative Market Share in a BCG matrix, comparing our product sales with the leading rival's sales for the same product http://www.facebook.com/SavoirFaireTraining http://www.SavoirFaire.net.au This video shows you how to calculate market share in Excel and shows you how to id..
BCG Matrix: The Growth-Share Matrix Understanding the dimensions of Relative Market Share and Market Growth rate in the BCG Matrix Relative market share. One of the dimensions used to evaluate business portfolio is relative market share. A high market share for a business 'usually' results in higher cash returns. The business with high market share has economies of scale, higher experience. Limitations of BCG Matrix. The BCG matrix uses on two indicators relative market share and market growth rate. However, these are not the only factors for market success and therefore limit the matrix use. Some products may be neglected and identified as dogs despite providing synergies that assist other brand units within the organization Reading a relative market share chart. Now that we've calculated RMS, let's think about how to display this information in a chart. The typical format is to use a chart, with relative market share plotted on the x-axis, a profitability measure like return on assets (ROA) or profit margin on the y-axis and the size of each company represented by bubble that scales up or down with sales volume The BCG growth-share matrix is a tool used internally by management to assess the current state of value of a firm's units or product lines. The growth-share matrix aids the company in deciding. The growth share matrix was created in 1968 by BCG's founder, Bruce Henderson. It was published in one of BCG's short, provocative essays, called Perspectives. At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy
BCG Matrix Video Tutorial. Relative Market Share. The creator of the BCG Matrix used this variable to actually measure a company's competitiveness.The exact measure for Relative Market Share is the focal company's share relative to its largest competitor. So if Samsung has a 20 percent market share in the mobile phone industry and Apple (its largest competitor) has 60 percent so to speak. The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name growth-share. Market growth serves as a proxy. If you've taken business class or familiar with management consulting strategies, you've probably come across this tool called a BCG Matrix. Also known as a. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips These are the cows, the dogs, the stars and the question mark. To apply BCG Matrix, you should: 1. Choose the Unit. 2. Define the Market. 3. Calculate Relative Market Share. 4. Calculate Market.
Step 3 - Calculate Relative Market Share. At this stage, the relative market share for the chosen unit needs to be calculated. This can be done in terms or revenues or marker share. The formula used here us a division of the selected brand's market share or revenues by the market share or revenues of the biggest competitor in the industry. Market Share is an important indicator of the strength of a business within its industry. This is an important calculation for consultants to use in order to help companies analyse and allocate their resources for maximum efficiency and profit. In the 1970s the Boston Consulting Group (BCG) developed a new way to represent market share by plottin BCG matrix was a framework originally devised by Boston Consulting Group to strategically measure the potential growth rate of a company within its industry versus its relative market share. This is also known as the Growth Market Share matrix.. By plotting these factors it is possible to identify which products (or brands/units) a company should invest further in, and which products it. The horizontal axis of the BCG Matrix represents the amount of market share of a product and its strength in the particular market. By using relative market share, it helps measure a company's competitiveness. The vertical axis of the BCG Matrix represents the growth rate of a product and its potential to grow in the particular market
Relative market share position is given on the x-axis of the Boston Consulting Group (BCG) Matrix. Indicate whether the statement is true or false In the BCG matrix, one axis represents relative market share--a surrogate for competitive strength. The other represents market growth--a surrogate for potential. Along each dimension, products are classified as high or low, placing them in one of four quadrants. In the traditional interpretation of this matrix, products with high relative market shares in growing markets are deemed. This is needed to calculate the relative market share. You'll also need your product's sales data for the last year to calculate the market growth. Once you've entered the data for a product, the table will automatically calculate the market share and market growth and plot the product on the BCG Matrix. Repeat this process for all the products in the portfolio and you can see a clear.
Relative market share is calculated by dividing a company's percentage share of the market -- its absolute market share -- by the percentage share of its strongest competitor. In this calculation, the leader in a particular market will always have a relative share that is greater than one, while the rest of the businesses in the market will have a relative market share less than one Die BCG-Matrix lässt sich relativ einfach mit Excel oder einem Grafikprogramm zusammenschustern. So sind auch oben die Beispielgrafiken entstanden. So sind auch oben die Beispielgrafiken entstanden. Professionell arbeiten Sie aber, wenn Sie nicht nur eine optisch ansprechende BCG-Matrix präsentieren, sondern sofort an den jeweiligen Elementen weitere Informationen hinterlegen können
Relative Market Share and Market Growth To understand the Boston Matrix you need to understand how market share and market growth interrelate. 4.. Design BCG Matrix BOSTON CONCULTING GROUP MATRIX RELATIVE MARKET SHARE High Cash Generation Low Cash Cows DOGS Mouse 1 50% 50% 0% 0% 100% Lo The BCG Matrix is an assessment model in which products or (functional) business units are assessed on two features. First, the relative market share that a certain product or its business unit has with respect to the competition. Second, the market growth potential for that product or its business unit Relative Market Share: Fig. 1: Typical BCG Matrix graph, Circles shows sales of particular brands on the market, with current sales mean gray circles, while the clear - the predicted sale. How to use this tool? 1. Firstly, you need to choose the SBU. 2. Identify SBU's market. 3. Calculate relative market share. 4. Find growth rate. 5. At last, mark your SBU on graph plotted as above to.
Relative Market Share. Relative Market Share is a proxy for cost competi-tiveness and is derived from an essential BCG concept, the Experience Curve, which calculates the costs of production as a function of learning and size. Relative Market Share is determined by dividing the percentage of market held by a ﬁrm by the percentage held by its. Das BCG-Portfolio ist ein Hilfsmittel zur Kategorisierung von Produkten. Im BCG-Portfolio werden Produkte nach den zwei Dimensionen Marktwachstum und relativer Marktanteil eingeordnet. Zwischen BCG-Portfolio und Produktlebenszyklus besteht ein enger Zusammenhang. Idealtypisch durchläuft ein Produkt alle Lebensphasen und entspricht damit jeweils einem Feld des Produkt-Portfolios Relative Market Share = SBU Sales this year leading competitors sales this year. This indicates likely cash generation, because the higher the share the more cash will be generated. As a result of 'economies of scale' (a basic assumption of the BCG Matrix), it is assumed that these earnings will grow faster the higher the share. The exact measure is the brand's share relative to its. The BCG matrix on Pitchspot. Plotting growth rates against market share relative to competitors yields the four quadrants of the Growth Share Matrix: Stars, Question Marks, Cash Cows, and Dogs
BCG matrix is prepared by executing the following steps: Step 1: Selection of the Product: BCG matrix is utilised for this purpose by: Analysis of Business Units, Separation of brands, products or considering an organisation as a unit; Step 2: By defining and market study. Step 3: By comparison and by calculation of the relative market share. How To Determine Relative Market Share In Bcg Matrix. On April 17, 2020 By Balmoon. Bcg matrix boston strategy bcg matrix construction and ysis what is a bcg matrix quora digital process perspectives. Bcg Matrix Explained Smi. Bcg Matrix Explained Smi. Bcg Matrix Explained Smi. Market Share In The Bcg Matrix Marketing Study . Best Excel Tutorial Bcg Matrix. How To Use The Bcg Matrix Smart. On the horizontal axis, relative market share serves as a measure of the company's strength in the market. By dividing the BCG matrix into four fields, four types of SBU can be distinguished. These are explained in detail below. If you want or have to conduct a portfolio analysis using the BCG matrix, you need to know where to get these two numbers for each SBU. The market growth rate can. The BCG Matrix and its Support of Management Decision Making - Master of Business Administration (MBA) Martin Pruschkowski - Hausarbeit - BWL - Unternehmensführung, Management, Organisation - Publizieren Sie Ihre Hausarbeiten, Referate, Essays, Bachelorarbeit oder Masterarbei MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multi-product companies. The divisions or products compromise the organisations business portfolio. The composition of the portfolio can be critical tothe growth and success of the company. The BCG matrix considers two variables, namely.. x MARKET GROWTH RATE x RELATIVE MARKET SHARE The market growth rate is.
Definition. Relative Market Share can be defined as the methodology of comparing the brand's market share against the market share of the competitor's brand in the market. It gives the company an insight into the market share of the brand in the same operational market as its competitors. Relative Market share is an important metric because it helps you decide your marketing strategy Beauty of this model is even you do not know exact market share, you need relative position of your brand and that you can find out from sample survey if not available readily. For more help feel free to contact me. More on Strategic Portfolio Management: Summary. Forum BCG Matrix Dog Strategies and Examples: How to Calculate the Relative Market Share in BCG Matrix? Modified BCG Matrix 2.0. The BCG matrix is also known as growth share matrix and involves analysis of the current business units toward allocation of resources. The BCG matrix places the business in a competitive position relative to its competitors. The matrix reveals the market growth rate and the market share of the company (Ketchen & Short, 2011). In this case, Walt Disney Company has five divisions that are. In the BCG matrix, one axis represents relative market share--a surrogate for competitive strength. The other represents market growth--a surrogate for potential. Along each dimension.
The growth rate for the iMac desktop, which has a small relative market share in the desktop market, has slowed down in recent years. Although sales have dropped by approximately 3 percent, it remains popular among graphic designers. Given these conditions, in which quadrant of the BCG matrix would the iMac most likely fall? May 17, 2020 by sevdaSCO. A. upper right quadrant because although it. BCG matrix helps putting products in four different quadrants of graph based on their relative market share and market growth. Such presentation help take prioritizing and deciding what product to be given how much attention and resources. Here is the BCG matrix built right in Excel: Its really easy to make. All you need is an appropriate data and the way to plot the bubble chart with few.
The growth-share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.This helps the company allocate resources and is used as an analytical. The matrix itself is in a coordinate system: the x-axis indicates the relative market share and the y-axis the market growth. Both scales range from low to high. A new zone starts on half the scale. The products in the company's own portfolio can be placed in these zones depending on the two axes. Market share: the relative market share results from the company's own market. BCG's Growth-Share Matrix 10 question trivia quiz, In the Growth-Share Matrix, relative market share is plotted against_____? Answer: ( X or Y) NEXT> 3. Under which cell would SBU's (Strategic Business Units) with high growth rate but low relative market share come under? Dogs . Stars. Question Marks. Cash cows. NEXT> 4. SBU's with high relative market share as well as growth rate come. STEPS IN DEVELOPING BCG MATRIX There are 5 steps in developing the BCG matrix. The steps are as below: Step 1: Choose the unit Step 2: Define the firm's market share Step 3: Calculate the relative market share Step 4: Find out industry growth rate Step 5: Draw the circle in a matrix Step 1: Choose the unit. BCG matrix can be used to analyze. Created by the Boston Consulting Group, the BCG matrix - also known as the Boston or growth share matrix - provides a strategy for analyzing products according to growth and relative market.
The BCG matrix model is divided into 4 quadrants derived from market growth and relative market share: Stars, Cash Cows, Question Marks and Dogs. Let's have a look at what each one means for the product and the decision-making process. Stars (high share and high growth): Star products all have rapid growth and dominant market share. This. Figure 3: Calculation of relative market share. Figure 4: The implication for the four quadrants of the BCG-Matrix. (own graphic) Figure 5: Procedure to create a BCG Matrix (own graphic) Figure 6: The BCG Matrix for the Red Bull Company (own graphic) List of Tables. Table 1: Data collection for BCG Matrix Red Bull. 1 Introduction. On the October 14th, 2012 an extreme athlete named Felix. Table 2: Calculation of relative market share. Table 3: Data for the BCG Matrix for company 1. List of Figures. Figure 1: The BCG Matrix under influence of experience curve and life-cycle curve. Figure 2: The implication for the four quadrants of the BCG-Matrix . Figure 3: Strategy of Company. Figure 4: Price development market. Figure 5: Development of CGM of product 1. Figure 6: Development. Matriks BCG - Terdapat banyak sekali perusahaan besar, serta Go International dan konsultan bisnis profesional, yang sudah mulai menggunakan matriks ini sebagai media utama yang digunakan untuk menganalisis sebuah bisnis yang sedang dijalankan. Matriks apa itu yang digunakan? Untuk mengetahui lebih jelasnya, yuk kita simak penjabaran di bawah ini beserta dengan hal-hal yang berkaitan didalamnya The BCG-Matrix, also known as the growth-share matrix, is a framework first developed by the Boston Consulting Group (BCG) in the 1960s to help companies think about the priority (and resources) that they should give to their different businesses.Also known as the BCG-matrix, it puts each of a firm's businesses into one of four categories.The categories were all given memorable names.
แม้ว่าคนส่วนใหญ่จะเรียกว่า BCG Matrix แต่จริงๆ แล้วโมเดลนี้ถูกเรียกว่า The Growth Share Matrix และถูกพัฒนาขึ้นในปี 1968 โดยใช้แนวคิดเพื่อดูว่าสินค้า / บริการที่. The other of these dimensions is the relative market share of the strategic business unit. Strategic business units are placed in one of these 4 classifications. The BCG matrix for Warsaw Marriott New Competition for Warsaw s Marriott Hotel will help decide on the strategies that can be implemented for its strategic business units. Strategic business units with high market growth rate and high. BCG Growth-Share Matrix (also known as BCG model, Boston matrix, BCG matrix, BCG analysis, or Boston Box) was developed by Bruce Henderson in the early 1970s for Boston Consulting Group, world known management consulting company.The Boston Consulting Group matrix presents different business units or major product lines based on their relative market share and the growth rate of the market The BCG Matrix (Growth-Share Matrix) was created in the late 1960s by the founder of the Boston Consulting Group, Bruce Henderson, as a tool to help his clients with efficient allocation of resources among different business units. It has since been used as a portfolio planning and analysis tool for marketing, brand management and strategy development. In order to ensure successful long-term. A growth-share matrix, also known as a Boston or BCG growth matrix, creates a visual assessment of products or investments in terms of relative market share and market growth rate. Each investment or product is plotted in one of four positions on the matrix. A product or investment can be considered a star, a question mark, a cash cow, or a dog. Dogs - Dogs have low market share and a low.
In this video, Pepijn will show you the correct way to construct the BCG Matrix. Thousands of models exist, yet very few people use the right one. It will also explain how to fill it in and how to calculate relative market share. Everything you need to know about the BCG Matrix has been expertly put together in a 27-minute video. Clear and easy. The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. It is based on the observation that a company's business can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name growth-share. Market growth serves as a. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970's. It is a well known tool for a marketing manager. It is based on the observation that a company's business units can be classified into four main categories based on combinations of market growth and market share, hence the name growth-share BCG Growth-Share Matrix. This framework assumes that an increase in relative market share will result in an increase in the generation of cash. This assumption often is true because of the experience curve; increased relative market share implies that the firm is moving forward on the experience curve relative to its competitors, thus developing a cost advantage. A second assumption is that a.
A star has a high relative market share in a high-growth market. The only two measures used in the BCG matrix are growth and market share. These may be too limited as a basis for policy decisions.The Boston Consulting Group has now developed a further matrix to meet this criticism: The vertical axis now indicates the number of ways in which a unique advantage may be achieved over. <p>Therefore, this market is showing a high market growth rate. A competitive parity occurs if it is only valuable. These first of these dimensions is the industry or market growth. Lastly, the strategic business units with low market growth rate and low relative market share are called dogs. </p> <p>The recommended strategy for IBM is to divest this strategic business unit to minimise any. The BCG growth share matrix was developed by Henderson of the BCG group in 1970s. There are two axis in the BCG matrix. The X-axis which is the relative market share and the Y-axis which is the Market growth rate. X-Axis - Relative Market Share - The market share of the business / SBU / Product in the market as compared to its competitors and overall product/category. Y-Axis - Market.
The BCG matrix provides simple twodimensional analysis on management of Strategic Business Units (SBU) where the industry growth rate was marked on the vertical axis and relative market share on. AnswerRelative market share is comparing market share of a company with that of its next biggest competitor. Having a relative Market share of >1 means you are the market leader that outperforms. BCG matrix shows various SBU on graph of Market growth Vs Market share. It has four cells and cells within the matrix are classified using the SBU's ability to act as a source of funds (e.g., relative market share or competitive position) and its need for funds based on future growth potential (e.g., market growth rate or industry attractiveness )
4.2 Boston Consulting Group (BCG) Matrix . The growth-share matrix (BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units. The . Boston Matrix . is a business model which analyses the goods or services of a business in terms. The BCG Growth-Share Matrix is based on two dimensional variables: relative market share and market growth. They often are pointers to healthiness of a business (Kotler 2003; McDonald 2003). In other words, products with greater market share or within a fast growing market are expected to wield relatively greater profit margins. The reverse is also true. Let's look at the following components. The BCG Matrix is based on _____ a. Industry attractiveness & Business Strength. b. Industry Growth rate & Business strength. c. Industry Attractiveness & Relative market share. d. Industry Growth rate & Relative market share
Relative market share is an important calculation because it gives a company's absolute market share additional context. Let's say Company Z has a 30% market share in the mattress industry. What. BCG matrix helps inserting products in four distinctive quadrants of graph in keeping with their relative market share and market growth. Such presentation aid take prioritizing and identifying what product to be given how a good deal consideration and elements. right here is the BCG matrix developed correct in Excel: Its truly easy to make. All you want is an appropriate data and how to plot. BCG matrix template. The BCG matrix template plots products or product categories against two variables: Relative Market Share (horizontal axis) - the higher the market share, the more cash likely being generated.This measurement reflects a brand's competitive position and is usually expressed as their market share relative to their closest competitor A simple BCG Matrix diagram or template can be used to plan your Growth Market Share strategy and many samples can be found on the web. If you prefer you may use BCG Matrix software. LATEST ARTICLES. Evaluating Potential Businesses Using Business Viability Analysis. How to use the BCG Matrix for Strategic Analysi The matrix helped companies decide which markets and business units to invest in on the basis of two factors—company competitiveness and market attractiveness—with the underlying drivers for these factors being relative market share and growth rate, respectively. The logic was that market leadership, expressed through high relative share, resulted in sustainably superior returns. In the.
Die BCG-Matrix (auch Boston-I-Portfolio) ist ein Portfolio für das strategische Management von Unternehmen. Verschiedene Produkte oder Dienstleistungen eines Unternehmens werden in einer Matrix mit den Koordinaten relativer Marktanteil und Marktwachstum angeordnet und daraus Normstrategien entwickelt 21. Relative market share position is given on the x-axis of the BCG Matrix. Ans: T Page: 229 22. The midpoint on the x-axis of a BCG Matrix is typically set at 0.05. Ans: F Page: 229 23. The size of the circle in a BCG Matrix corresponds to the proportion of corporate revenue generated by that business unit. Ans: T Page: 230 24. In a BCG Matrix the pie slice indicates the proportion of. BCG Matrix graphically portrays differences among divisions in terms of relative market share position and industry growth rate. It allows a multidivisional organization to manage its portfolio of businesses by examining the relative market share position and the industry growth rate of each division relative to all other divisions in the organization The BCG Matrix is used to visually portray a firm's portfolio of projects or brands on a quadrant along relative market share (horizontal axis) and market growth rate (vertical axis). How you define each quadrant's cutoff for relative market share and market growth rate is entirely up to you. This BCG Matrix template uses the following defaults. BCG Growth Share Matrix-Evaluates a company's strategic business nits in terms of market growth rate and relative market share. Marketing Growth rate. measures the market attractiveness. Relative Market Share. serves as a measure of company strength in the market. Stars-high growth, high share businesses or products -need heavy investments to finance their rapid growth-eventually growth will.
BCG Matrix: BCG matrix provides a graphical representation of SBUs of its portfolio on the basis of their related market share and industry growth rates. On the vertical axis, the market growth. The BCG Matrix has lost some of its popularity following the development of other models, and drawn criticism for its basic assumption that a business unit with a higher market share will generate more cash. It has been pointed out that a unit that has a high market share needs to keep investing in itself to sustain this share and, therefore, may absorb cash instead of generating it BCG matrix is very much use charts, It's a combination of market growth rate and relative market share as you review its detail by click me. Benefits of Project Manager from BCG Matrix. There are some benefits for project manager for making their strategy or start any project in a comprehensive way. It will help to define clear your promotion strategy either going strong offline.
Strategic Management MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam Market growth rate = ((Current market size - Original market size) / (Original market size)) * 100 Remember that earlier, we gave you the formula to calculate growth rates for any equation. By comparing the market's growth rate with a product's total sales growth rate, businesses can evaluate the success or failure of a given product or service The analysis of BCG uses 'relative market share'. PARTS OF BCG MATRIX. More specifically, the matrix divides the strategic units or products in four categories which include: Stars: The business units or products that have the best market shares and generate the most cash are considered stars. However, because of their high growth rate, stars also consume large amounts cash. This generally. Calculate market growth by subtracting the market size for year one from the market size for year two. Divide the result by the market size for year one and multiply by 100 to convert to a percentage. If market size for year one was $52 million and year two came in at $60 million, divide the difference of $8 million by $52 million and multiply by 100 for a market growth rate of 15.4%. Compare. Let's check out the BCG Matrix of Nestle and what products of the company fall under what Quadrant. Cash Cows: Cashcows are the products that have a high market share in a market that has low growth. For Nestle, there is one product that has undoubtedly been the Cash Cow and its Nestle's Maggi Noddles